Cheerios pulled its famous mascot “Buzz the Bee” from boxes of Honey Nut Cheerios in an effort to draw attention to concerns about the alleged dwindling U.S. bee population. (GERI LAVROV/GETTY IMAGES)

 

The U.S. company says it wants to draw attention to the astonishing collapse of the bee population.

Cheerios, part of General Mills, has pulled its famous mascot “Buzz the Bee” from boxes of Honey Nut Cheerios, in an effort to draw attention to concerns about the alleged dwindling U.S. bee population.

“Buzz is missing because there’s something serious going on with the world’s bees. Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz,” Cheerios explains on its website. “People need bees. And now bees need people.”

Some observers and groups have contested in the past that the bee population is decreasing, arguing the population is steady or even perhaps growing.

But Cheerios says it will “give away 100 million wildflower seeds…to get the movement” to save the bees started.

“42 percent of bee colonies in the U.S. collapsed in 2015,” Cheerios explained, a stark figure given “1 in 3 bites of food we eat is made possible by bees and other pollinators” and “70 out of the top 100 human food crops are pollinated by bees.”.

 

In a recent Department of Agriculture report, the U.S. government said there were only 100,000 honeybee colonies in the United States in 2016, as compared to about 4.5 million in 2006.

CNN pointed to “habitat loss” (land being used for agriculture), climate change and chemical use as principal drivers of bees’ struggles.

 Curated from: usanews

 

 

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