Cheerios Pulls Mascot ‘Buzz’ In Environmental Protest
The U.S. company says it wants to draw attention to the astonishing collapse of the bee population.
Cheerios, part of General Mills, has pulled its famous mascot “Buzz the Bee” from boxes of Honey Nut Cheerios, in an effort to draw attention to concerns about the alleged dwindling U.S. bee population.
“Buzz is missing because there’s something serious going on with the world’s bees. Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz,” Cheerios explains on its website. “People need bees. And now bees need people.”
But Cheerios says it will “give away 100 million wildflower seeds…to get the movement” to save the bees started.
“42 percent of bee colonies in the U.S. collapsed in 2015,” Cheerios explained, a stark figure given “1 in 3 bites of food we eat is made possible by bees and other pollinators” and “70 out of the top 100 human food crops are pollinated by bees.”.
CNN pointed to “habitat loss” (land being used for agriculture), climate change and chemical use as principal drivers of bees’ struggles.