The PR Face of Pollination
Sweet, from the public’s perspective
The sting on profits, from a global pesticide manufacturer perspective
The hairy annoying thing in the room, from a government perspective, as it pits public interest against the corporate interest of global pesticide manufacturers!
We are human
It is our nature to strive for progress. We accept some progress has a negative impact, some impacts we can tolerate for the greater good, others are inconvenient, for example:
it is our nature to strive for progress. We accept some progress has a negative impact, some impacts we can tolerate for the greater good, others are inconvenient, for example:
- The wheel – Improves mobility for ‘things’ we need to move around
impact includes = greater fossil fuel use and pollution
response = new clean tech to replace old dirty tech
- Improved crop yields – Critical for sustaining population expansion
impact = some pesticides harm the very creatures that #pollinate 1/3rd of our food crops
response = mixed messaging
The irony is not lost! Sometimes progress has a cost, often inconvenient, ignored, or not immediately evident, but a cost nonetheless.
The cost of advancement! Provided we can live with the cost, is generally accepted, there always is a cost.
The greatest travesty of all is awareness of a cost we cannot live with (Quite literally), sitting back and doing nothing.
What do we know?
In general terms, if #honey bees are doing well, it follows that other insect pollinators are also doing well.
Inversely, the very real threat that honeybees now face, demonstrates the hidden problem for all insect pollinators, affecting food pollination everywhere.
Each year #beekeepers are starting to face a 30% colony loss; this is enormous, but why are we not feeling the effects? Because beekeepers have been working hard to increase colony numbers to offset losses, we are only keeping things in check, it is not sustainable.
It will take time for governments, think tanks, commerce, etc. to reach consensus and act.
We need time
This does not fix the cause, not even close, it merely buys a little time from within a tiny corner of the planet, until decisions are made and action taken.
The problem is global, very real and with us now.
#Beekeeping is a vocation, not a get rich quick scheme, in business terms, you would be lucky to break even in year three, mother nature has her pace, which is not necessarily conducive to an early break-even in business.
Grants are becoming available but not in the UK.
So we need to be creative, we have already launched a Corporate Social Responsibility (CSR) route for business, which is gaining traction, we have several substantial sites in southern Britain suitable for beehives, and we are urgently seeking socially responsible corporate support and other forms of sponsorship.
Only with this level of support will we be able to provision hundreds more beehives to secure more of our precious honey #bee pollinators.
Socially responsible business
Ready when you are
Thank you for reading.